Colwyn BID Objectives

Objective 1

Developing the identity and promoting business To develop and promote the strengths and characteristics of the Bay of Colwyn as a seaside centre for leisure and business and build awareness locally and regionally for all of its business sectors.

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    Identity

    Define, develop and promote the identity of the Bay of Colwyn

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    Communication

    Develop communication channels to promote what Bay of Colwyn has to offer.

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    Representation

    Represent business interests with a collective voice.

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    Profile

    Raise the profile and awareness of the quality and diversity of the culture and leisure economy across the Bay of Colwyn increasing the numbers of visitors enjoying this aspect of the area at all times of day, evening and night.

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    Events

    Create events to support professional service businesses to promote themselves and highlight particular sector strengths to other businesses in the Bay of Colwyn and beyond.

Objective 2

Functional and Appealing To develop a functional environment for businesses and a distinctive and attractive experience for visitors and workers in the area.

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    Maintain

    Vacant premises maintained, presentable and tidy.

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    Protect

    Protect and enhance buildings, in keeping with the character of the area.

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    Parking

    Improve parking in the Colwyn BID area

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    Signage

    Improving access and the flow of pedastrians, traffic and business from area to area.

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    Improvements

    Improvements to appearance of streets, pavements and open spaces.

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    Partnering

    Partner with police to prevent and tackle antisocial behaviour and crime affecting businesses.

Objective 3

Area Specific To provide support to businesses in each part of the Bay of Colwyn which is specific, relevant and appropriate to their business community.

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    Access

    Work with others to improve the attractiveness and access to all businesses by the local community, increasing loyalty and profile of the local population using the town.

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    Facilities

    Work with others to improve the leisure facilities and public amenities which support and increase its attractiveness, encourages more visitors and builds the profile and identity of the town.

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    Awareness

    Improve the awareness of industrial zone businesses through targeted marketing to highlight all business sectors based in Mochdre locally and regionally.

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    Support

    Support business networks to encourage increased local trading opportunities and attract additional business investment in the area.

Previous Projects

Christmas Window Competition

The lead up to Christmas 2016 saw some extraordinary and beautiful window displays on show across the BID area. A shortlist of windows was drawn up by judges and with the help of North Wales Pioneer, the public voted Phase 3 Hair Dressing the overall winner. Mayor Davies presented the award to Phase 3 in their salon [pictured]. Many businesses that participated in the competition received additional publicity in local press. This was the first time the competition was opened out to Rhos on Sea, Old Colwyn and Mochdre. We learned that more could be done next year to engage retail businesses in these areas and help them benefit from increased publicity and trade at an important time.

Colwyn Christmas Event

To develop a quality, family focussed Christmas event in Colwyn Bay, which raises the areas profile, increases visitor numbers and associated spend, engages local community groups and business owners and provides the premier North Wales Christmas event, building on the success of last year’s Coca Cola Christmas Truck visit.

Christmas Car Parking

The BID funded free car parking spaces in Rhos on Sea and Colwyn Bay over Christmas 2016. The idea was first voiced at a public meeting held on 9th November as a measure to mitigate against the negative impact that the seafront works have reportedly had on trade. In response to this a decision to fund the parking spaces was taken by the Strategic Board, consisting of local business owners who pay the levy, with the intention of helping businesses over Christmas. The cost to the BID amounts to 1.4% of the first year’s budget.
Positive and negative feedback was received from local businesses, workers and shoppers. The feedback was useful in informing how the BID reaches decisions on what to fund in future and our relationship with CCBC.

Easter Egg Trail

We set up an Easter Bunny Trail around shops, cafes and business premises across the whole BID area, supplying colourful and eye-catching Easter Egg window stickers to go into shop windows. Local children were given a map of the area highlighting participating businesses, and a fun activity sheet to note down the shops they’ve spotted eggs in, colour in and send to the BID. Activity sheets were also available through local businesses. We offered local, family focused prizes for the best activity sheets.

Forties Festival

The BID added value to the Forties Festival this year by booking new attractions and advertising the BID area in the free booklet given out to all visitors.

Hanging Baskets

Colwyn BID are working with Bay of Colwyn Town Council to directly respond to advice from RHS Britain in Bloom. To visually improve the area Colwyn BID in partnership with Colwyn Town Council purchased large self-watering hanging baskets and brackets. The brackets are specialised decorative brackets which has an attachment that will house a small Christmas tree for the festive season and a flag during special events.

Ongoing Projects

Place Branding

A brand for the BID, as an organisation for and informed by businesses, already exists. We now need to focus on a brand for the area that can marketed to businesses’ customer base outside the business community. The brief was complex and quotes have been sought from experts to deliver a brand that communicates the area’s characteristics, values and benefits to individuals, families and businesses that have money to spend within the BID.

Vacant Commercial Premises

The BID worked in partnership with local commercial property managers to brighten up vacant windows with Christmas posters. Future seasonal displays will be printed on window vinyl and supplied to commercial landlords by request. In addition, we are organising the spring cleaning of windows and guttering in vacant premises by professional commercial cleaners. Landlords wishing to participate in this scheme should contact us via info@colwynbid.co.uk.

Community Toilet Scheme

Directly responding to feedback we have received from several businesses we are addressing the lack of public toilets across the BID area. We are offering a financial package for any suitable businesses willing to offer their toilet to the public. In return we will offer wide publicity to businesses offering this service. To check toilet facilities, meet the needs of all customers (those will with additional accessibility requirements, baby changing facilities etc) we will carry out a brief audit of proposed toilets to evaluate the range of facilities available. Several businesses have already signed up for the scheme but we need more to make it work well. For information about how to nominate your business to be included in this service please email your expression of interest to info@colwynbid.co.uk.

Easter Egg Trail

We set up an Easter Bunny Trail around shops, cafes and business premises across the whole BID area, supplying colourful and eye-catching Easter Egg window stickers to go into shop windows. Local children were given a map of the area highlighting participating businesses, and a fun activity sheet to note down the shops they’ve spotted eggs in, colour in and send to the BID. Activity sheets were also available through local businesses. We offered local, family focused prizes for the best activity sheets.

Signage

A significant aim of the BID Business Plan is improving signage across the whole BID area and to introduce systematic Business Park signage in Mochdre. This is a big project with complex issues of planning and consistency. Following a tender process, local contractor Ekult Highways has been chosen to survey existing signage, identify, source, position and design new and effective directional signage for rateable businesses of Mochdre Business Parc, Quinton Hazell Enterprise Parc, The Creamery Trade Park and Mochdre Commerce Park.
EKULT have produced a provisional report into recommended signage systems for Mochdre business parks. Planning consent is being sought before final recommendations are made. These will then be shared with business and we will seek your input and opinions on the best way forward.
We will also start looking at signage in other three areas within the next few months.

Discounted West Cheshire and North Wales Chamber of Commerce membership

Colwyn BID have negotiated with West Cheshire and North Wales Chamber of Commerce to offer half price membership to all BID levy payers. For further information please email info@colwynbid.co.uk..

Power Solutions

Power Solutions are one of the UK’s leading independent energy consultants and offer a unique value for money service to BIDs. They can negotiate competitive rates with 20 of the UK’s largest energy suppliers, as well as managing businesses energy contracts on their behalf. Power Solutions earn their fee by taking commission from energy suppliers and pay a % of the commission back to BIDS. This means the service has no cost to businesses and adds to funds available to deliver BID projects for businesses in the area.

Free and Subsidised Training

The BID is working with local training providers to agree free or subsidised courses for businesses wishing to access essential training. To access funding for these places businesses must be payers of the BID levy and demonstrate that the training will help them to grow or access new markets. For training requests please email info@colwynbid.co.uk..

Publicity for BID Businesses

We have been profiling local businesses in the local printed press and press, highlighting the broad range of services and products available across the BID area and boosting businesses visibility. We aim to release several press releases profile local businesses each month. If you have an interesting story to tell about your business and you’d like to receive some additional publicity please contact us.

Healthy Colwyn

We are working closely with FIT Conwy and other local fitness providers to offer BID businesses incentive vouchers for their customers such as gym sessions/ free swimming and much more. The project is currently being finalised and will be launched soon.

Improvements to appearance of streets, pavements and open spaces.

This will be an ongoing project we have started by painting railings in Old Colwyn and painting in Rhos on Sea will start in a few weeks. We will be sub-contracting a handy person to keep the area clean and tidy. We are collecting CV’s and will be sifting through them August 29th.